Topshop are pulling out all the stops to impress me lately, but to be honest they had me at Katrantzou.
The over-priced high-street chain are adding a fairtrade collection their list of accomplishments. I know that when we normally think about fair-trade clothing, it doesnt go too far beyond the realms of a 40 year old hippy with a dodgy haircut, wearing a striped poncho and some loathesome khaki trousers that weren't all that pleasant when the spice-girls wore them first time round....but fear ye not, Topshop have come to rescue us from such discredited stereotyping to prove that fairly traded, can be fashion forward.
The stylishly named, "Snake Valley" collection (a mini-collection, part of the entire ss 2011 line) will be available at the end of this month to coincide with Fairtrade fortnight. The line is inspired by a grunge, gypsy rockabily trend and is aptly abundant with fringing, feathers and retro/vintage accents. It is a throwback to the seventies groove which was prominent on the catwalks for ss 2011, favoured by designers such as Marc Jacobs, twenty8twelve and Rachel Roy. However, rather than the pravailing glamourous disco diva theme, Topshop's threads are more befitting to the free-spirited festival-goers among us who dig the woodstock vibe.
A Fairtrade label alone won't lift clothes off the rack but a chic little boost from the fashion power storm known as Topshop might just do the trick.