Thursday, 5 May 2011

Doctor, Doctor

He's the only doctor i trust. He can't prescribe an antibiotic and probably isn't qualified to sedate me but, for the past six years, we have locked the foundations of a flourishing relationship based on, the only thing more important than diagnosing flu symptoms; shoes.



Dr Marten is British/German heritage; an iconic footwear brand that not only brings convention and practicality to the masses, but expresses rebellion through individualism unlike any other. During their 50 year reign, Dr Marten boots have defined cultures and subcultures alike; from working class miners and skinheads to grunting punks, the boots were a vessel that crushed the bones of political and social injustices.

Over the years, Dr Martens have been open to adaptation and modification whilst retaining the inherent anarchic riot. They see neither limits nor boundaries and evoke a poignant marriage of style and statement. Customised by punks, grunge kids, emos, goths, hipsters or your dad; a DM is still a DM. It's still self expressive and still manifests in the right direction even in its newest, most innovative venture yet...



For the first time since its inception, the Dr Marten brand has prepared to expand its hold on fashion with a clothing line that works vintage necessity into modern styling. Gingham shirt and t-shirt dresses excite a work-wear aesthetic with unisex tendencies that are mindful of Fred Perry classics. The pieces absorb an "anti-fashion" ideology and move contrastingly against catwalk trends, emoting exactly how Dr Marten refuses to operate in linear motion, instead offering itself, as a brand, to whoever needs it.

These aren't just boots and clothes, this is a dialogue between every suppressed individual seeking empowerment and freedom through any medium they can find.




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