Tuesday 6 December 2011

Girl with the Mass Manufactured dress.

Lisbeth Salander would not be happy.

As the turbulent protagonist of Steig Larsson's The Girl with the Dragon Tattoo, fashion icon was not on Lisbeth's agenda. Introduced to the novel as "a pale, anorexic young woman who had hair as short as a fuse, and a pierced nose and eyebrows" she represent's the anti-icon in a world that was coo-ing over Kate Middleton five minutes ago.


But Hollywood has chewed Lisbeth up and spat her out. With David Fincher's blockbuster adaptation fast approaching its release date, the film's costume designer Trish Summerville has designed a new range for H&M in a fashion/film collaboration, that channels Salander's androgynous edge.

Never one to miss a trick, this comes hot on the heels of H&M's sell-out Versace collaboration and the recent announcement of a line with Marni. 


The collection, retailing on 14th December, will feature moto leather jackets, hoodies, slouchy vests and military boots. The pieces are slightly more subtle and feminine than Lisbeth's cyber-geek goth wardrobe would allow, echoing an urban aesthetic that dominated Helmut Lang s/s 2012 and Chanel a/w 2011.

 "We took her (Salander's) basic pieces that we used throughout the film and did a little more fashionable version for H&M," says Summerville, "My goal is for women to find pieces in it that they love and then mix them with their own wardrobe to create their own personal style."


The film's anticipated release has been long drawn out, generating hysteria and frustration from people like me who just want to see it already! And fashion lovers have been growing impatient for months now; since seeing Rooney Mara's spread in W Magazine in full Lisbeth regalia; black cropped hair, piercings, bleached eyebrows and stern demeanour, paving the way for a full-scale Angelina Jolie Hackers revival.

Lisbeth herself probably wouldn't care much for the attention nor the associating with a commercial high-street
chain that jumps on every bandwagon going. But 90's grunge, man-hating, anti-fashion, cyber-chic is in. Fine with me, i didn't think much of Kate Middleton anyway. 


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