Secret Agent

Throw away your granny pants ladies, Agent Provocateur has emerged with a saucy new line of lingerie to resuscitate our underwear drawers and liven up our love lives just in time for valentines day. Actually, forget the knickers, who is the sultry, jessica rabbit-esque vixen with cascading firey locks fronting the ad campaign? Well, that would be none other than french singer, actress and girlfriend of Mark Ronson, Josephine de la Baume. 





Described as, "the ultimate Agent Provocateur woman: witty, gorgeous and confident. She is a natural femme fatale, a quality which effortlessly translates on screen… Josephine oozes sex"  My goodess, couldn't agree more, even the pronunciation of her name seduces me. Jeez, it's getting pretty hot in here.


The campaign, shot by swedish photgrapher Johan Renck, was set in a seedy, vacant hotel room, immediately sending me into the excitable mindset of grungy 90's pornstars. However, the garments themselves, refer mostly to 70s, amplifying Josephine's flirtatious curves and exuding the sex appeal of a vintage bond-girl in her prime. I'm thinking Pussy Galore meets a younger, dirtier Angelina Jolie.


I'll be happy if i get a nice bra for Valentine's day but i'd prefer the leading lady.