World Domination at Asda Prices

Fashion is art and art should never be taken seriously. It's neither a church that we pray to, nor une raison d'etre but just simply a source of pleasure and a medium through which we can express desires and shared appreciation.

Agi & Sam get this. Actually, they don't get this; they embody, perfect and enhance this hypothesis with humour and a youthful zeal that has the potential to transform the conventional menswear aesthetic. Endeavouring to expel the exclusivity of designer items, Agape Mdumulla and Sam Cotton are bridging the gap between high-street and high-end fashion with edgy tomfoolery that is wrapped in a busy cavalcade of bespoke prints.



After a few months of interning with Alexander McQueen, Karl Lagerfeld and J.W Anderson, the Agi & Sam brand was composed from scratch in early 2010 as both men reached a creative hurdle, restricted by chances of career elevation . In that instant, all four hands took hold of the wheel, steering their vision in a liberated direction. The result is, quite frankly, atypical designs that are uncool, untrendy and irregular but nonetheless, brandishes them with desirable rarity. Print, of course, reigns as their preferred faculty but the duo aim to re-evaluate common trends, by invigorating them with a personal,  modern, urban "cool" gene, enlivened with a hint of intelligent cultural analysis. In recent collections, they have sought to overcome the conventional logistics of their craft, citing "The Fresh Prince" as inspiration and designing kitsch,  3D and emulated wool prints that breathe deeply, coloured with functional peculiarity.

Poignantly, their professional partnership transcends the habitual; as well as working together physically (and bickering in the style of an old married pair) Agape and Sam find that, subconsciously, their artistic spirits are connectively channelled into one mind when brainstorming ideas, concepts and  making general judgements. For the designers themselves, the Agi & Sam brand exists to subtract the austere "life and death" fundamental that prevails a harsh portion of the industry, and have thus, rehashed that mentality, managing to build a sterling repatoire with hard graft, but comfortable ease.


"You know if you love something so much people say you shouldn’t actually give too much of your time to it because it starts to become a chore. We don’t want that to happen with fashion for us, we’d rather do our designs without the seriousness matter of life and death as although we love it and love everything we do - it is just clothes at the end of the day."