In Chanel ad campaigns, we're used to regal women under dramatic film-noir lighting. They adopt a refined pose in opulent frills, bejewelled to the nines.
You could say Alice Dellal posing for Chanel was unexpected. But it's not altogether surprising. Think about it. Through the theatrical catwalk shows, versatility has come to be a defining feature of the brand; almost as characteristic as those interlocking 'C's.
Starting last year with Freja Beha Erichsen lounging in biker boots, the ad campaigns have gradually moved into more rebellious territory that resists the classic femininity. The Boy handbag collection expresses this defiant notion. With her half shaved head, tattoos and thrash metal drummer persona, Alice Dellal is the perfect embodiment of a more bold and youthful orientation.
Shot by Karl Lagerfeld, Dellal epitomises the punk-couture sentiment in ripped fishnets and heavy gold chains. This draws a provocative contrast to the prim tweeds and elegant gowns.
Personally, it feels like the ads are holding back. They seem so controlled. If you look through Alice Dellal's back-catalogue and modelling portfolio there are endless electrifying scenarios in which you could capture her. The hair and make-up is too neat and the styling reads 14-year-old Camden hipster. I like the idea but I'm not digging the end product.
However, I'll gladly take a bag if anyone's offering.
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