There must have been a huge grin on Miucca Prada’s face, when one of the dresses from her fall line for MiuMiu landed the cover of THREE major fashion glossies in the same month.
A tangerine version of the stunning dress with leather appliqué flowers appeared on both Eva Mendes and, Danish model, Freja Beha Erichson in Vogue and W, respectively, while Lily Allen is seen in a slightly different, yet familiar, lilac version of the dress.
There is a lot of head-scratching about how this actually happened as Lorraine Candy, editor of Elle explains, ‘It’s unusual because most of the time the fashion press offices make sure you don’t get sent the same things as someone else” She defended her the choice of dress by continuing, “When we saw this Miu Miu dress on the runway in Paris we knew we had to have it for a cover this year and August, the first new season cover, seemed the perfect fit.” It is a beautiful dress and this fuss has drawn a lot of attention to the mags. I’m sure Ms Prada won’t be the only one laughing her way to the bank.
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