Ford Thinker

Tom Ford really knows how to drive women crazy. First he creates a fashion frenzy by announcing that he was returning to womenswear after six years.  Women were dying to get a glimpse of his comeback collection that was modelled by the highest profile celebrities such as Beyonce, Lauren Hutton and Julianne Moore at the most intimate and personal of settings; his Madison Avenue store. Then came the shock; there was to be no media coverage and no opportunity for the public to view the line until its winter release date. Terry Richardson was the only photographer permitted at the event and even his snaps wouldn't be released until his majesty's say.

All of this drama created so much hype about the collection and Ford continued to tease us by trickling out promotional shots. Tom Ford strongly defends his decision to shun the immediacy of fashion and to make his collection solely for the customer rather than the media and the "starlets".


However, i have branded this an excuse or  an opportunity rather than a decision. Ford knows what he's doing and he is aware of how much hysteria will ultimately surround him. He's a smart guy and, as his plan come into fruition, it is proving a success. Every site i clicked on today has had the newest shots of Tom Ford's intimate show.



We see Daphne Guiness, Lauren Hutton and Beyonce, being the diva she is, strutting her stuff down the runway in a figure-hugging sparkling silver dress and Anna Wintour, clear as day, looks delighted for once clapping in the background.
  

I have to sourly admit that Tom Ford's return to womenswear deserves all of the attention; it is as timeless and glamorous as he intended. Ford said that fashion doesn't need to change every five seconds and he's right; if it looks good now, it should look good in 100 years. Fashion is not about trends, it is about style and good design and that is one, among many things, that Tom gets right.